Privacy policy

Privacy Policy – Last Update: 2025

RARE. operates this store and website, including the data, content, features, tools, products, and services to provide you, the customer, with a curated shopping experience (the “Services”). RARE. uses Shopify technology to offer these Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction through the Services, or when you communicate with us by any other means. In case of conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail regarding the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing or using any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used, and disclosed in accordance with this Privacy Policy.

1. Personal Information We Collect

“Personal information” refers to any data that identifies you or can reasonably be linked to you or another person. Personal information does not include data collected anonymously or that has been de-identified so it cannot reasonably identify you. Depending on how you interact with the Services, your place of residence, and applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details: name, address, billing and shipping addresses, phone number, and email address.

  • Financial information: credit/debit card numbers, payment card information, financial account data, transaction details, payment method, payment confirmation, and other payment-related information.

  • Account information: username, password, security questions, preferences, and settings.

  • Transaction information: items you view, add to cart, save to a wishlist, purchase, return, exchange, or cancel, as well as your previous transactions.

  • Communications: information you provide when contacting us, e.g., customer service inquiries.

  • Device information: information about your device, browser, or network connection, IP address, and other unique identifiers.

  • Usage information: information about your interaction with the Services, such as how and when you navigate or use the Services.

2. Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you: when you create an account, visit or use the Services, communicate with us, or provide personal information by any other means.

  • Automatically through the Services: including information from your device when using our products or services or visiting our websites, and via cookies or similar technologies.

  • From our service providers: when engaged to enable certain technology or when collecting or processing personal information on our behalf.

  • From our partners or other third parties.

3. How We Use Your Personal Information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

  • Providing, personalizing, and improving Services: fulfilling contracts, processing payments, managing orders, remembering preferences, sending account notifications, facilitating returns/exchanges, enabling product reviews, and offering personalized shopping experiences.

  • Marketing and advertising: sending commercial, promotional, or advertising communications via email, SMS, postal mail, or displaying online advertisements based on your activity with our Services or other websites.

  • Security and fraud prevention: authenticating your account, providing secure shopping and payment experiences, detecting or investigating potential fraudulent or illegal activities, protecting public safety, and ensuring the security of our Services.

  • Communications with you: responding to inquiries, providing customer support, and maintaining our business relationship.

  • Legal purposes: complying with applicable law, responding to valid legal processes, investigating or participating in litigation, enforcing our Terms and policies, and protecting the Services, our rights, or the rights of our users or others.

4. How We Share Personal Information

We may disclose your personal information to third parties under certain circumstances, including:

  • With Shopify, service providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, analytics, customer service, cloud storage, order and shipping management).

  • With business and marketing partners to provide marketing services or display advertising. These partners will use your information according to their own privacy notices. Depending on your location, you may have the right to opt out of sharing your information for targeted marketing purposes [here].

  • When you consent or request disclosure to third parties, for example, to deliver products or via social login widgets.

  • With affiliates or within our corporate group.

  • In connection with a business transaction, such as a merger or insolvency, to comply with legal obligations (e.g., subpoenas or search warrants), enforce Terms or policies, or protect our rights and users’ rights.

5. Relationship with Shopify

The Services are hosted on Shopify, which collects and processes personal information to provide and improve Services. To offer enhanced Shopify features, your information may be shared with Shopify and third parties in other countries. Shopify is responsible for processing your personal information for these purposes and responding to your privacy rights requests. For more information, consult the Shopify Privacy Policy.

6. Third-Party Websites and Links

The Services may include links to third-party websites or online platforms. We are not responsible for the privacy or security of such sites. Information you provide on public or semi-public platforms (including social media) may be visible to others. Inclusion of links does not constitute endorsement unless explicitly stated.

7. Children’s Privacy

The Services are not intended for use by minors. We do not knowingly collect personal information from individuals under the age of 16. Parents or legal guardians may contact us to request deletion of their minor’s data.

8. Data Security and Retention

While we use reasonable measures to protect your information, no system is entirely secure. Transmission of information may not be fully protected. We retain personal information as long as necessary to provide Services, maintain accounts, comply with legal obligations, resolve disputes, or enforce policies.

9. Your Rights and Choices

Depending on your location, you may have the following rights under GDPR and related EU/EEA/UK laws:

  • Access: request access to personal information we hold about you.

  • Deletion: request deletion of your personal information.

  • Correction: request correction of inaccurate personal information.

  • Data portability: receive a copy of your personal information or request transfer to a third party.

  • Opt-out of targeted advertising: oppose the sale or use of personal information for personalized advertising. You may exercise these rights [here] or via the Global Privacy Control signal.

Additional rights for EEA/UK residents:

  • Restriction of processing: request limitation of personal data processing for specific purposes.

  • Withdrawal of consent: withdraw consent for processing based on consent without affecting prior lawful processing.

We may require identity verification and authorization for representatives acting on your behalf. Requests will be responded to within reasonable timeframes under applicable law.

10. Complaints

If you have a complaint regarding our data processing, contact us at contact@therareobject.com. or, depending on your location, file a complaint with your local Data Protection Authority.  

11. International Transfers

Your personal information may be stored, transferred, and processed outside your country of residence. Transfers outside the EEA or UK are protected by mechanisms such as Standard Contractual Clauses or equivalent authorized instruments unless transferred to countries deemed to provide adequate protection.

12. Changes to this Privacy Policy

We may update this Privacy Policy occasionally to reflect operational, legal, or regulatory changes. Updates will be posted on this site with a revised “Last Update” date.

13. Contact

For questions about privacy practices, this Privacy Policy, or to exercise your rights, contact: contact@therareobject.com. RARE. is the data controller under applicable data protection laws.